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On Tuesday afternoon, EA India unleashed the icky-galacticness that is SPORE upon unsuspecting press attendees at the game’s official launch event held at the Intercontinental Hotel in Delhi. General Manager Ajay Khanna was armed to the teeth with PowerPoint presentations that could apparently freeze time itself, as he went on and on trying to convince the mainstream news representatives that they were staring at something that was sheer “fantastic” incarnate (one of Mr. Khanna’s favorite words). But much like the evolutionary process itself, these things can take time. Which is exactly why you’ve got to bait these groups of 20-something-year-olds with a free lunch, a fancy press kit (nice job with that one, PR dudes), review copies, and a limited edition EA 2GB pendrive! Well played, indeed.
It wasn’t all that boring. In fact, with Bollywood actor Kunal Kapoor and MTV’s Nikhil Chinapa around, tearing the shrink-wrap off a brand-new SPORE box (which ended up being one of our review copies) and giving a live-demo of the Creature Creator to the press, things were only somewhat boring. Also, it appears nigh impossible to have a discussion about SPORE without having to point out weirdo references about someone’s (or something’s) anatomy sticking out in the wrong way. It’s amusingly easy to tell how Nikhil is a lot of older than he tries to seem, what with him blurting stuff about his wife and bringing up people like Arnold Schwarzenegger and Michael Jackson as means of comparison to SPORE’s customization features but with a dash of comedic relevance (seriously). Was rather keen about doing a podcast, though, but he’s “busy.” (Le Sigh.)
Long story short: SPORE is out. You go buy, yes?
New Delhi – September 9, 2008 – The highly anticipated new game from legendary game designer Will Wright and EA’s Maxis studio – Spore™ was launched in India today. People around India can now look forward to unleashing their creativity as they make their own species and planets and search for extra-terrestrial life. The new game Spore™ will be available at retail for the PC at Rs 999/- it will also be available as a mobile download (distributed by indiagames) on leading GSM carriers for Rs. 99/-.
Spore™ gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe filled with creations made by others around the world. It gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even spaceships.
As part of the launch event, game lovers were treated to a demo of Spore in Delhi at The Intercontinental Hotel, New Delhi. attended by a host of Spore fans. The Launch event featured Kunal Kapoor, a leading Bollywood actor and Nikhil Chinapa, prominent Indian VJ who happens to be an avid technology lover.
“Spore is exactly what the Indian gaming scene needed,” said Ajay Khanna, General Manager of EA India, at the launch event. “Spore will introduce a new concept into gaming in India. The blend of fun, science, evolution and an online community through a great story and easy game play is groundbreaking. All these elements come together to deliver on Will Wright’s big idea – to create and control your own personal universe. Spore is an extraordinary game that has the potential to become a platform for creativity, and innovation for years to come.”
“Spanning hundreds of millions of years, Spore’s scope is unprecedented in gaming. It has been a long time in the making and the team at Maxis is really excited to finally share the game with the world,” said Will Wright, chief designer at Maxis. “We can’t wait to see the amazing worlds that our fans build, as they tell their own stories with the game.”
“Spore is an outstanding achievement,” said Frank Gibeau, President of the EA Games Label. “The blending of gameplay, editors and online community through pollinated content came together to deliver on Will Wright’s big idea – to create and control your own personal universe. The team at Maxis has built an extraordinary game that has the potential to become a platform for creativity, and innovation for year’s to come.”
To download a free trial of the Spore™ Creature Creator, please visit http://www.electronicarts.in/eastore.For screen shots or more information about Spore, please visit our press web site at http://info.ea.com
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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and SPORE are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Nintendo DS is a trademark of Nintendo. Mac and iPhone are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
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Wednesday, September 10th, 2008 03:13 pm GMT +5.5 at 3:13 pm
kunal kapoor and nikhil showing spore in india overall asian is another big market to capture first they have to eliminate piracy from there