(Image originally posted on GamingIndians. Just where does he get his boy-ish charms!)
It’s pretty much a known fact that the best way to promote a product or service is to get it endorsed by celebrities. So whether it’s Paris Hilton endorsing an anti-alcohol campaign or Robert Downey Jr. on a “Just-say-NO!” campaign, brand-power will rule! However, and thankfully, we’re talking a little closer to home. And of course, at home nothing is bigger, badder and bling’ier than Bollywood.

After the failed attempts of Yuvraj Singh and Akshay Kumar to make the Xbox 360 a household name (yes – most people still think that the PS2 is the latest gaming console), the Xbox 360 is now a prominent feature in some of the latest Bollywood movies! I recently had the opportunity to see this in 2 movies to smack audiences in the face, in recent times – the abysmal turd called LoveStory 2050 and then Bachna Ae Haseeno, both clearly featuring the Xbox 360 console and games (although the concept of gaming in 2050 was as boring and uninspired as the movie itself).

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In between conceited guffaws and outstanding fits of mockery divided between “serial entrepreneur”, “significant online gaming presence” and “expert speak” for so little as a coffee mug associated with FX Labs, I came upon this misshapen fool’s gold nugget. Hm. Quaint. If you bother to actually go through all of brotha Reddi’s drivel, chances are you’ll come up with much less subtle and infinitely more scathing remarks on what is ultimately an opinion on what constitutes a selling game in India (undertones of “And we know how to do it, beetches” included).

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