Know how people talk about history repeating itself, but you still see zidiots running around committing the exact same mistakes as everybody else? Apparently, in EA and BioWare’s case, that’s more than hitting the bull’s eye. In what seems to be a serious case of having gone Rip Van Winkle during the Bioshock / SecuROM SNAFU, Derek French, the Technical Producer at BioWare for Mass Effect (PC) has the beginnings of a fine mess on his hands, especially after announcing a copy protection system that makes the Bioshock activation mess (or StarForce even) seem tame by comparison.

According to Derek French, Mass Effect, scheduled to arrive on the PC this 28th, will employ the same SecuROM online activation system that was initially put into Bioshock, allowing the buyer to activate his copy of Mass Effect for 3 times before politely asking to him / her to go to hell, that is, contact the customer service “helpline” to get it reactivated. And while the game itself wouldn’t require the DVD to be physically present in the drive, it goes one step further and phones home every 10 days and re-authenticates just to make sure legit customers are not the worst form of criminal scum publishers swear we are.

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