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Rant-o-Matic: Product Placement in Bollywood Films

Hot stuff, coming through!

(Image originally posted on GamingIndians. Just where does he get his boy-ish charms!)

It’s pretty much a known fact that the best way to promote a product or service is to get it endorsed by celebrities. So whether it’s Paris Hilton endorsing an anti-alcohol campaign or Robert Downey Jr. on a “Just-say-NO!” campaign, brand-power will rule! However, and thankfully, we’re talking a little closer to home. And of course, at home nothing is bigger, badder and bling’ier than Bollywood.

After the failed attempts of Yuvraj Singh and Akshay Kumar to make the Xbox 360 a household name (yes – most people still think that the PS2 is the latest gaming console), the Xbox 360 is now a prominent feature in some of the latest Bollywood movies! I recently had the opportunity to see this in 2 movies to smack audiences in the face, in recent times – the abysmal turd called LoveStory 2050 and then Bachna Ae Haseeno, both clearly featuring the Xbox 360 console and games (although the concept of gaming in 2050 was as boring and uninspired as the movie itself).

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Fo’ Realz: New Screens of Love Story 2050

First Batch of Screens for Love Story 2050

Following up on its recent Zapak partnership, developer Rocking Pixels has finally updated their official website with the first in-game screens of Love Story 2050. Does it look better than the accidentally-released screens of the engine tests? Sure, but we still don’t see what the big fuss is about it. There certainly isn’t anything that screams massively multiplayer just yet. Nor I doubt I’ll ever publicly blurt out “Sweet Baby Moses, is that puppy running on a 9800GX2?!” while eyeing anyone playing this, but technical accolades were never so much my main point of concern as compared to the general emptiness I felt with the whole art direction and design. GameGuru.in has an amateurishly taken cam video uploaded on Youtube, but there’s not a lot to decipher from there. As usual.

Anywho, we’ll let you guys decide for yourselves. Gallery pics of digital Harman-goodness after the jump!

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Gadzooks, LoveStory 2050 Game Going MMO!

LoveStory 2050 - The Game is in your Mind

Back in May, we got an early glimpse of some less-than-riveting screens of LoveStory 2050 for the PC, the official game based on the upcoming sci-fi film that unapologetically “borrows” as many flicks as Jason Friedberg and Aaron Seltzer can do with Hollywood blockbusters in a few months time (minus the near-existent humor). Then Sanjit Daniel, CEO of Rocking Pixels and 2050’s developer, pops in and slaps us with a large cartoon trout with “Engine Tests!” written all over it. He also promised we’d be seeing some real info in about “two weeks time”, but that was nearly a month ago. Fast forward to today, and now we’re hearing talks of a massively multiplayer online game, backed up by Indian gaming portal Zapak. A sphincter says what?!

Rocking Pixels has associated with Love Story 2050 to create for the first time a Bollywood based 3D game that will bring realistic “avatars” of the stars to the masses that will be able to connect with their most popular icons in a way never before possible. The massively multiplayer games with hundreds of thousands of players competing with each other provide the most interactive lean forward medium which associates players with the stars.

On this occasion, Sanjit Daniel, CEO, Rocking Pixels said, “When Love Story 2050 was announced we realized that the movie will be a great fit to showcase our technology as it was futuristic and loaded with special effects. With Harman himself being a hard core gamer we managed to create a breakthrough game which brings the movie in all its glory to the world of 3D gaming. The game will be released as a massively multiplayer game and will feature exciting game play in a futuristic Mumbai, exactly as depicted in the movie”.

Talk about unexpected developments. Yet, there’s still no mention of a pinned release date or what sort of a MMO will this be exactly. RPG? FPS? Second Life meets Blade Runner? Tieing up with Zapak seems like a good initiative, but having to deal with the weight of a thousand or so players all interacting at the same time is a huge undertaking. That doesn’t come from just an everyday gamer’s perspective, that personally comes from a QA tester too.

The movie will be releasing this Friday. As usual, more info when it hits.



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